This weekend finds us wrapping up our 3rd Annual Dog Days of Summer fundraiser. This year, however, we’re doing things a little different than before.
It all began when my Sea Dog sales rep and long-time friend Melissa Beacham (née Carroll, now) approached me about featuring her beer as a summer promotion. I heard the old phrase “Dog Days of Summer” in my head and instantly started planning out three special events to pepper the season’s months at our cross-town locations. The promotion ended with a “Pug” Crawl across our (then) three downtown establishments.
I wanted the event to have some meaning, so I partnered up with SouthBARK animal rescue. This non-profit works tirelessly to extricate animals from shelters with high-kill ratios and find them a home. When they can’t find anyone to adopt these poor critters they personally foster them until they do. This takes a lot of finance and supplies.
Last year I repeated the promotion but decided to pack all of the special events on the day of the “Pug” Crawl. Coinciding with college football thinned out the crowd, so this year we changed gears. As pub crawls are practically done to death, we’ve moved the event to our 9-Mile Road Hopjacks location for what we’re now calling our “Pooch Party.”
For the duration of summer, Hopjacks donates 10% of the proceeds of all Sea Dog beer sales to SouthBARK while the party affords opportunities to raise further donations. There’ll be a charity dog wash, silent auction and gift basket raffle; bonus raffle tickets to guests who donate essential pet supplies like leashes, food, bedding, etc. 9-Mile was chosen to host the party as they have a lot of space on the property and a lot of TVs for those who don’t wish to miss their NCAA.
SouthBARK’s volunteers will be joining us once again to raise awareness for their cause, sell some merchandise and to get the ten dogs they’re bringing adopted. Volunteerism is thirsty work, so Hopjacks and Sea Dog are donating a keg of their tasty, hot weather-crushing Sunfish Wheat for these kind souls to enjoy.
Light-bodied and juicy, Sunfish is a perfect warm-weather beverage. Clear amber-gold with a quickly-receding head, this beer has soft scents of orange blossom, wet grain and those really hard citrus candies found in the Pick-a-mix at the store. Loads of over-ripe peach greet the palate first followed by sweet cereal malt, OJ, extremely faint cinnamon-sugar and a little bit of grapefruit rind. The finish is clean but that peach will stay with you a while. Sunfish is absolutely non-heavy and refreshing.
Bring your four-legged friends up to Hopjacks 9-Mile Saturday, September 19 from 3-7 pm and knock back a Sunfish or two. Buy a Dog to save a dog!