I was having a meeting with my sales rep from Sea Dog Brewing last year, trying to come up with ideas for events to collaborate upon. We wanted to make use of the phrase “dog days of summer.”
Then it hit me. We could host one special event for each month of summer at all three of our Hopjacks locations and they would all be an opportunity for dog owners to bring their pets along. But I didn’t want to just have dog-themed parties. After doing a little research I found a very worthy charity to include.
South Bark is based out of Loxley, Alabama and they are a wonderful group of people. 100% volunteer-based, they do everything they can to get pets out of high-kill shelters and find them homes, even if they have to foster them personally. It’s a daunting task, so I knew I’d love to aid them charitably.
Hopjacks decided to donate a portion of the proceeds of Sea Dog beer sales, but would that be enough? I figured a dog wash for charity would bring in a few extra bucks. Ironically it was the threat of rain that kept people away that day. Our employees and the South Bark volunteers basically washed each others’ dogs instead.
There was also a Canine Talent & Fashion Show I devised to have a little fun for dog lovers. Sea Dog provided some nice prize packages for the winners. Categories are Best Dressed, Best “Twins” (pet and owner look alike), Best Trick and Longest Kiss (how long you can get your dog to lick your face… it’s hysterical).
But the big winner was the “Pug” Crawl. Hundreds of people and their dogs came out downtown. If that’s what worked best, then it made sense to me to combine all three events into one day this year. Thing is, I don’t like traditional pub crawls where you have to adhere to a schedule. Dogs like to roam, so my crawl is going to be open to all stops at all times. Between us, The Tin Cow and O’Reilly’s Irish Pub there will be plenty to do and lots of food and drink specials.
So let’s all raise some glasses of Sea Dog beer and help a very worthy cause. I’m drinking their Brewer’s Choice Pinellas Trail. Made in limited quantities in their Clearwater, Florida brewery, Pinellas is a very quaffable red ale with great head retention and spotty lacing. Actually copper in color, not garnet, but that’s all right. Nice hoppy scents of mint, citrus and apricot alongside a bit of caramel malt. Reminiscent of a British Pale Ale, there’s a dusty layer of earthy hops with tropical fruits, faint orange marmalade and a long, piney finish.
Bring your dogs and come downtown Saturday, September 20 from 3-7 pm. We’ll save a Sea Dog for you so you can help save a real dog.