Resignation Brew’s “#KCCO Black Lager” #TheChive
March 25, 2014
You must have seen them by now. They’re on t-shirts everywhere, car window decals and bumper stickers, inundating your Facebook timeline by way of sharing and re-posting. They are The Chive and they want you to “keep calm.”
Out of all the good, the bad and the time-wasting content populating the internet these days, The Chive manages to encompass all three. But in a good way. They’re irreverent yet charitable. They encourage drinking as a means of a good time out yet also advocate exercise and determination. And while their site is overrun with gratuitous cheesecake and eye candy, it’s largely the women themselves submitting the pictures; a sense of pride in appearance and empowerment displaces objectification.
Oh, and The Chive loves Bill Murray.
With our increased acceleration into the digital age, it seems like everyone has the means at all times to connect with web content. Sites like The Chive, The Onion (unrelated), Cracked, and Buzzfeed are here to break up the monotony of the day with humor, insight, sarcasm, trivia and lots of zaftig women in lingerie so barely-there you might need an electron microscope to detect its presence. Moms, cover little junior’s eyes before visiting the website.
It’s not just chuckles and ogling when it comes to The Chive. Chive Charities has championed causes for fire fighters and veterans, children with birth defects and the less-fortunate and tragedy-visited everywhere. To date, hundreds of thousands of dollars have been raised by Chive followers called Chivers.
Overall, it seems as if The Chive is here to unite us all. Between the laughter, the charity and the sense of community – Chivers often buy other followers of the site drinks and other break-the-ice items when spotted in public – the website has proven that the Millennial Generation isn’t completely a horde of self-centric slackers awash in useless web content and illegal music downloads. It’s a growth market of altruistic gesture and happy common interests.
This notion of gathering and connecting is almost always best exemplified in the local bar. With this idea in mind, Resignation – the LLC behind The Chive – went into contract brewing with Red Hook Brewery for a line of drinks suitable for social interaction; big flavor, lower-alcohol session beer.
Let’s come together and try out their black lager; perhaps the most “daring” beer style of the four that have been released. I like the idea of taking impressionable fans of the website and giving them something they might not have considered stylistically. This one is mahogany with light showing through around the edges. The roasted malt bill gives off scents of rained-on campfire, coffee and a touch of caramel. No real discernable hop presence anywhere in this beer. Big, almost rauchbier smokiness threatens to overwhelm the flavor profile before slowly yielding bruleed sugar, a hint of vanilla, caramel cream and toast. It drinks pretty easy with such a light body and only 5.1% alcohol.
Keep calm and drink on, folks.